Anita Todorović

Anita Todorović

teaching assistant

Email address:

Narrow scientific/artistic field

Public Relations – Corporate Communication, Public Relations – Management, Public Relations – Personal Branding

Anita Todorović is a doctorand in the field of media and communication. Anita acquired her bachelor degree in Journalism at the Faculty of Political Sciences, and her masters’ degree in Journalism and Communication at the same faculty where she also passed all exams and finished the doctoral studies from the field of media and communication.

Anita Todorović worked as an associate expert and teacher of the subject Public Relations at her alma mater in Belgrade. For the purposes of teaching this course, she co-wrote the book “Your Own PR” with prof. dr Petar Bokun.

Anita perfected her knowledge by learning directly from Edward de Bono, a world-renowned expert in the field of learning creativity as a skill of mind, who was included in the Time’s list of the 50 greatest living minds of today. Today, Anita is one of the 6 certified trainers from the Southeastern Europe who apply De Bono’s method.

Anita poured her experiences from the cooperation with De Bono into her second book “Creativity, Story That We Tell Ourselves”, (IP Jovan 2012, Belgrade). The book became a textbook for the subject The Skills of Creative Thinking at the Academy of Diplomacy and Security, where Anita worked as a teaching assistant and lecturer for more than two years. Along with her academic work, Anita has also held trainings and designed educational programs for developing of several different projects of The Council of Europe (Creating Cultural Capital, Cultural Corridors, Association for Culture and Tourism Exchange, etc.).

As an expert consultant and trainer, Anita held trainings for various companies and institutions, including: British Embassy in Belgrade, Serbian Association of Serbia, Ball Packaging, Lafarge BFC, Roche, Carlsberg, Avon Cosmetics, etc. Anita acquired here knowledge in marketing by working alongside Dragan Sakan, a pioneer of advertising in the Balkans, whom she cooperated with for almost 10 years on various domestic and global clients: World Bank, Austrian Cultural Forum, Bambi, Avon Cosmetics, British American Tobacco, Eurobank, Wiener Stadtische, GTZ, Bitef, Belgrade University, etc.

During the last 5 years, Anita has been managing her own company Whole In One Communications, an agency for creative communications (branding, design, public relations, event management, TV, radio and stage production, new media). Together with the famous Serbian actor Branislav Lečić, Anita co-founded Lekart Educational Center whose mission is to help anyone to discover themselves and find the path to self-realization and happiness.

Anita founded and is now editor-in-chief of Aha magazine for more creative life that has been mapping, presenting and promoting people, projects and new ideas from all areas of creative industries in the country and in the region for 3 years.

  • 2015, founder and editor-in-chief of Aha magazine for more creative life;
  • Founder and creative director of Whole In One Communications. List of clients: Council of Europe, Association for Culture and Tourism Exchange, Wine Community, Atlantic Group (Cockta, Droga Kolinska, Dietpharm, Bakina tajna), Organic Live Fest, Ivanić i sinovi, Hemofarm, Pharmaswiss, Zlatiborac, Nelly;
  • 2013, co-founder and teacher at Lekart Educational Center;
  • 2006 – 2012 Council of Europe
    Expert consultant and trainer
    Trainer in marketing and the development of creative industries. Participated in the design and implementation of trainings for various manufacturers, wineries, cultural institution and EU projects.
  • 2006 – 2008 Foundation Council for New Thinking
    Certified trainer: The Skills of Creative Thinking
  • 2004 –2008 New Moment New Ideas, Company Y&R
    PR Director
    List of clients include:
    Lafarge BFC, U.S. Steel Serbia, Nissal Factory, British American Tobacco, World Bank, SIEPA, Ministry of Economy and Regional Development of Republic of Serbia, Danas daily newspapers, TV Fox Crime, Electrolux, Xerox, Zekstra, etc.
  • 2008 – 2010 Academy of Diplomacy and Security, Belgrade
    Teaching the subject: The Skills of Creative Thinking
  • 2007 – 2008 Faculty of Political Sciences, University of Belgrade
    Teaching the subject: Media Relations
  • 2002 – 2004: TV Politika
    Journalist, hosting TV show Gala
  • January – December 2002: Duga magazine
  • 2000 – 2002: YU Info channel
  • 1999 – 2000: TV Studio B
    Journalist and host, TV shows: Good Morning, Belgrade and Good Afternoon, Belgrade

Co-author of the book “Your Own PR” with dr Petar Bokun. This was the first book in Serbian that covers the subject of public and media relations (2010, Belgrade)

“Creativity, Story That We Tell Ourselves”, IP Jovan, 2012, Belgrade.

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