Creative Business undergraduate program curriculum

Curriculum of undergraduate studies of creative business

View the curriculum of the Creative Business module, FCA’s program designed to equip you to successfully navigate the modern business landscape. You will learn how to turn your idea into lucrative business.

The Creative Business program creates the future directors of own companies or creative directors of existing companies, marketing experts, art directors, directors of consulting agencies, managers, business advisors and experts…

First year	Code	Subject name	Semester	Subject status	ECTS
1.	OSKB1K	Communicology	1	Required	6
2.	OSKB1PU	Psychology – Introduction	1	Required	6
3.	OSKB1MD	Event Management	1	Required	6
4.	OSKB1OAP	Fundamentals of Academic Writing	1	Required	4
5.	OSKB1E1	English Language	1	Required	4
6.	OSKB1IB1	Elective block 1 – German Language 1 – Creative Decision Making	1	Elective	4
7.	OSKB2SOM	Strategic and Operations Management	2	Required	6
8.	OSKB2MP	International Business	2	Required	5
9.	OSKB2MLJRKE	Human Resource Management and Corporate Ethics	2	Required	5
10.	OSKB2PLK	Psychology – Leadership, Coaching and Talent Development	2	Required	6
11.	OSKB2E2	English Language 2	2	Required	4
12.	OSKB2IB2	Elective block 2 – German Language 2 – Change Management	2	Elective	4
Total active teaching classes in the study year = 40					60

Second year	Code	Subject name	Semester	Subject status	ECTS
1.	OSKB3KK	Corporate Communications	3	Required	4
2.	OSKB3IIT	Information and Internet Technologies	3	Required	6
3.	OSKB3DF	Digital Photography	3	Required	6
4.	OSKB3OLP	Online Media – Writing	3	Required	6
5.	OSKB3E3	English Language 3	3	Required	4
6.	OSKB3IB3	Elective block 3 – Integrated Communications – Marketing Campaign and Media Buying	3	Elective	4
7.	OSKB4KS	Content Creation	4	Required	8
8.	OSKB4MMM	Marketing and Marketing Management	4	Required	5
9.	OSKB4PPL	Business Performance and Lobbying	4	Required	5
10.	OSKB4MP	Project Management	4	Required	4
11.	OSKB4E4	English Language 4	4	Required	4
12.	OSKB4IB4	Elective block 4 – Nonverbal Communication – Digital Transformation	4	Elective	4
Total active teaching classes in the study year = 40					60

Third year	Code	Subject name	Semester	Subject status	ECTS
1.	OSKB5P	Entrepreneurship	5	Required	4
2.	OSKB5UF	Finance Management	5	Required	4
3.	OSKB5KP	Corporate Law	5	Required	4
4.	OSKB5SD	Scenic Design	5	Required	6
5.	OSKB5PM	Applied Media	5	Required	8
6.	OSKB5IB5	Elective block 5 – Sustainable Development and Stakeholder Management – Innovation, Startup and Creativity Development	5	Elective	4
7.	OSKB6MMP	Sales and Sales Management	6	Required	4
8.	OSKB6FM	Financial Management	6	Required	4
9.	OSKB6KOLM	Online Media Creation	6	Required	8
10.	OSKB6MSI	Media Systems and Institutions	6	Required	6
11.	OSKB6MPP	Editing and Postproduction	6	Required	6
12.	OSKB6IB6	Elective block 6 – Creative Problem Solving – Fundraising and Risk Management	6	Elective	2
Total active teaching classes in the study year = 40					60

Fourth year	Code	Subject name	Semester	Subject status	ECTS
1.	OSKB7DMPT	Digital Marketing and Trend Forecasting	7	Required	4
2.	OSKB7ADM	Social Network Analytics	7	Required	4
3.	OSKB7AD	Art Direction	7	Required	6
4.	OSKB7KP	Communication with the Audience	7	Required	6
5.	OSKB7KPKN	Cultural Politics and Cultural Heritage	7	Required	6
6.	OSKB7IB7	Elective block 7 – Virtual Reality and Advertising – Power of Media in Direct Transmission	7	Elective	4
7.	OSKB8LB	Personal Branding	8	Required	6
8.	OSKB8PDM	Production – Social Networks	8	Required	6
9.	OSKB8KBS	Contemporary Video Content Creation	8	Required	4
10.	OSKB8CE	Circular Economy	8	Required	4
11.	OSKB8KB	Brand Creation	8	Required	4
12.	OSKB8IB8	Elective block 8 – Public and Media Appearances –Real-time Marketing	8	Elective	6
Total active teaching classes in the study year = 40					60

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