KREATIVNE INDUSTRIJE I SAVREMENA UMETNOST
CREATIVE INDUSTRIES AND MODERN ART
NEW EDITION FROM FCA PUBLISHING: WORKBOOK “PREDUZETNIŠTVO”
Andjela Petrovic / / News / 19. 05. 2023.
The Faculty of Contemporary Arts is pleased to announce that a new edition within the scope of FCA publishing activities has just been released. The workbook “Preduzetništvo“, authored by Milena Ilić, is already available for purchase via this link.
The workbook “Preduzetništvo” is a comprehensive edition intended for students of the Faculty of Contemporary Arts in Belgrade, as well as for anyone involved in or planning to engage in entrepreneurship. The book offers practical examples and case studies to facilitate readers’ understanding of the theoretical foundations of this discipline.
Organized into six chapters, this workbook focuses specifically on female entrepreneurship, corporate entrepreneurship, entrepreneurship in the creative industries, and digital entrepreneurship. Each chapter begins with a theoretical introduction, followed by exercises, illustrations, and case studies.
The first chapter presents various case studies to help readers understand the challenges entrepreneurs face and the models they apply in their work. The second chapter features entrepreneur testimonies based on interviews conducted by the authors. The third chapter includes examples of business models, project charters, and business plans created by students.
The fourth chapter, titled “Hrestomatija”, comprises three scientific papers addressing entrepreneurship in information technology, female entrepreneurship, and the importance of marketing for the success of entrepreneurial ventures. The fifth chapter provides recommendations for further reading, while the sixth chapter contains a mini-glossary of entrepreneurship with explanations of key technical terms.
If you are interested in entrepreneurship or wish to deepen your knowledge in this area, the workbook for the Entrepreneurship course is an excellent choice. This book provides useful information and practical examples to help you master the fundamentals of entrepreneurship and successfully apply what you have learned in practice.
